They say Paris is the city of love, and we couldn’t agree more. Shopping on the Champs-Elysées. A walk through Montmarte. Le Musée du Louvre. We are crushing hard on la capitale de la France.

The city of love is also the fashion capital of the western world. It’s the birthplace of haute couture and home to influential designers like Gabrielle (Coco) Chanel, Dior, Givenchy, Hermès, Vuitton, and Yves Saint Laurent.

And we can’t talk about Paris without talking about our love of rose gold.

Rose gold first achieved fame in the jewelry industry when French jeweler Cartier released its iconic trinity ring in the 1920’s. The ring—made popular by French writer and filmmaker Jean Cocteau who famously wore the ring on his pinky—featured yellow gold, white gold and rose gold bands entwined.

During the Art Deco era, consumer preference shifted to platinum, but because platinum was used in World War II war efforts, many countries restricted its use, making yellow gold and rose gold the defining metals of the war years.

Fast forward to today: Rose gold is back on trend and in high demand. Why the revival? Rose gold has the unique ability to look modern and vintage at the same time. The rosy hue complements almost every skin tone and is an excellent bridge between different metal tones so you can mix and match, layer and stack. Rose gold can brighten your neutral knits and favorite fall layering pieces, and refresh your cool-weather closet favorites. This is one trend we cannot get enough of.

Even Apple is looking through rose-colored glasses. The iPhone 6s, available on September 25, comes in a variety of colors, including a rose gold finish. We’ll be using ours to book our next trip to Paris.